Strategic Market Leadership

The founder of our team, brings a wealth of experience from 7 years as a Director at Hästens beds. Her leadership in expanding the brand across Europe, including store launches in London, Brussels, Madrid, Istanbul, Rome, Milan, Luxembourg, Paris, Nice, Lisboa, Barcelona and Marbella among others, has been instrumental in shaping Nattiluxe.

Her journey at Hästens, experience at IKEA and as Vispring beds agent in Scandinavia provided her with unique insights into what the market lacked, inspiring her vision for Nattiluxe: a focus on superior, natural sleep experiences that positively impact people's life and the planet; being the obvious choice for those discerning customers who seek true value in their investment and Responsible Luxury.

Cross-Sector Hospitality Integration

The Nattiluxe Wellbeing and Slow Luxury concept is developed for diverse hospitality environments, including boutique hotels, mixed-use developments, private residences, superyachts and high-end serviced apartments.

Within this landscape, Nattiluxe beds and mattresses stand at the core of the concept, defining the foundation of the bedroom environment. Through natural materials, structural precision and refined craftsmanship, each installation supports physical recovery, emotional ease and lasting comfort.

As hospitality aligns more closely with wellness real estate, expectations have shifted. Luxury is increasingly measured by authenticity, material integrity, sensory balance and long-term responsibility. Guests and residents seek spaces that restore energy, regulate emotion and support genuine wellbeing.

We collaborate with leading specialists in technology, lighting, natural paints and scandinavian wood flooring to ensure that every project achieves coherence across air quality, acoustics, tactility and sensory balance; integrating the bedroom as a complete restorative environment.

Conscious Materials & Circular Craft

Nattiluxe integrates advanced textile expertise across luxury hospitality, fibre innovation and responsible sourcing. Our approach balances creative excellence with rigorous material governance, ensuring that every component meets elevated standards of performance, longevity and environmental responsibility.

From fibre development and fabric engineering to manufacturing, aftercare and end-of-life considerations, we apply a full lifecycle perspective to every textile element within our beds and mattresses. At Nattiluxe, we safeguard provenance, traceability and circularity at every stage of material selection, ensuring that each component meets rigorous performance standards and defined end-of-life criteria — fully aligned with our quiet-luxury, foam-free and VOC-free ethos.

Where required, we can adapt to clients specifications and provide GOTS-certified organic bedlinen and towelling to extend the same level of material integrity to the full sleep environment.

This commitment ensures that each project upholds the integrity of natural materials while meeting the operational demands of high-performance hospitality environments